CONSTRUCTIVE CONTENT

Content can make a big difference if you fail to urge the audience to take

action on your site. You have to create words that provoke the reader to continue

reading until they are convinced to buy your product or sign up for something on

your site.



Some websites run on for pages, causing the reader to scroll forever.

Others use a mere paragraph or two to make their point and hope for the best

results. What length you require depends on the product you’re selling and how

much convincing needs to be done to make the sale.



Many websites are sheer sales propaganda, and it often works! Your sales

strategy should reflect the customer and how they approach buying on the

Internet. Many people like and expect to see testimonials sprinkled throughout

your home page, for instance.



Whenever you work on your content, make sure that you answer the 5

W’s:
Who
(who the product is for and who you are as well);
What
(what the
W’s:
Who
(who the product is for and who you are as well);
What
(what the
product is exactly, along with any other bonus materials included);
When
(when
product is exactly, along with any other bonus materials included);
When
(when
the offer expires – an often crucial element in making the sale tonight as opposed

to never);
Where
(where they can reach you in case they have any questions or
to never);
Where
(where they can reach you in case they have any questions or
need assistance); and
Why
(why they need your product above any others selling
need assistance); and
Why
(why they need your product above any others selling
on the net).



You might want to write your on line sales content like a personal letter,

complete with an image of your signature at the bottom of the page. Don’t forget

your Postscripts (P.S.) – you can have up to five Postscripts where you sum up the

important facts and urge the client to purchase now or miss out on the deal

altogether.



You content will play a key factor in your search engine placement, so you

will need to learn how to “write for the search engines” and incorporate that

whenever possible. If that’s something you’re not familiar with, Empowerism

offers a full training module on keyword and keyphrase integration for search

engine optimization.



Content isn’t confined just to your website! Email marketing is a vital

aspect of Internet Marketing, and the content of your communications to your

prospects and customers must be professional, with a good blend of relationship-