MARKETING EFFORTS

Don’t think that once you launch a single ad campaign, your efforts are

finished. Marketing your products is a never-ending task that has to be factored

into the continued growth of your business. Even after you’ve made the sale, the

show must go on – your goal is to keep these customers for life, if not longer!



Whenever you create a product to sell on the Internet, you must have a

way to capture and store the contact information of your customer – preferably

through email – and let them know they will hear from you from time to time. So

long as you provide a way for them to opt out of receiving your emails, this is

standard procedure.



When someone becomes your customer, the next time he hears from you

will be right after his first purchase – thanking him for becoming a valued

customer. From that point on, you can occasionally contact him to alert him to

other special offers, upgrades, or complementary products that are available to

him at a special discount because he’s an existing customer.



Your new best friends will be an auto-responder and your mailing list

software. Auto-responders usually come with a mass mailing function, which is

very convenient. With auto-responders, the “after-the-sale” marketing is done for

you automatically – contacting the customer periodically with various “drive ‘em

back” messages. You can either write these messages or hire a professional.



Your mailing list software (or the mass mail feature of your auto-

responder) allows you to contact your customers “on the fly” with up-to-the-

minute information that would not typically be loaded into an auto-responder.

This can be in the form of special reports or a newsletter you send out regularly.



Keep your eye on the media – newspapers, television, even radio – and

send your customers a message whenever you find information that could benefit

their lives in some way, relevant to their relationship with you. These reports can

be drafted in a matter of hours, and can be anywhere from one to five pages long.



For example, if you sell an eBook on lowering telecommunications costs,

and you see a story about it on the 5 o’clock news, whip up a short report and

send it to your customers. They will appreciate knowing you’re on top of the

situation and looking out for their best interests. At the same time, you’ll be

positioning yourself as an expert in your field.



provides its members is the ability to plug your name and URL into existing

material that you can give away to future prospects and customers. The data is

already there – you just substitute your contact information, and you’ve instantly

produced a quality product.