SITE STRUCTURE

The structure of your website can mean the difference between a stalled

business and a flourishing one. If your website isn’t built for the consumer, then

the consumer will steer clear.



Have you ever ventured into a store and found it messy or crowded and

hard to maneuver? Did you ever go back to that place? Probably not. The same

thing goes for your online business.



Some websites are not built for the average customer. They use large

graphics that take hours for a 56K modem to download, or their links don’t work.

If you don’t know how to build a website yourself, then hire a professional who

knows how to do it for you.



Your site needs to be user-friendly so that customers keep coming back –

not only for their first purchase, but also for follow-up sales once they’ve

devoured your initial product.



Some basic tips for building a better website include using professional

colors and fonts. You don’t want a rainbow site with happy faces and flowery

lettering trying to sell your serious eBook on
Investing for Seniors
.

You also want to make sure you have a separate domain for your business.




Once the designer drafts your site and your content is in place, ask a few

friends or family members to make a test run through it and tell you if they notice

any areas where the user would run into problems, like dead links or layout

trouble.

Sometimes, something as simple as the browser the customer is using will

distort the website and make it appear as if an amateur has launched an online

business. Any reputable designer knows how to appeal to the masses, so you

shouldn’t run into any trouble if you check references and hire someone who’s

been in the business for at least 5 years.